Who Is Instructor 2 Icon For?
This course is for anyone in the fitness industry who wants to elevate their communication game. Whether you're a:
- Personal Trainer
- Gym Instructor
- Group Exercise Instructor
- Fitness Manager
…you’ll come away with real, actionable tools to engage, inspire and convert.
GET STARTED NOWWhat You'll Learn on Instructor 2 Icon
This course is broken down into 6 sessions which can be completed either weekly or in your own time and pace.
Session 1 - The Role of the Presenter in a Fitness Environment
- The importance of good presenting skills for the fitness professional
- Making effective connections with clients and potential clients
- The key characteristics of a good presenter in a fitness environment
Session 2 - Bringing your A Game
- It’s not about you, it’s about them; the client is your focus and everyone’s needs are different
- Be the best version of you; your energy is contagious
- You’re in it together; get off your podium and be part of the group
Session 3 - Building Rapport
- Gaining trust - through active listening, empathy and creating a supportive environment
- Finding common ground – establishing shared interests and experiences
- Personalising the approach - recognising different people require different approaches
Session 4 – Dealing with the Unexpected
- The importance of scenario planning
- The impact of humanising the moment
- How to take control and keep things on your terms
Session 5 - Creating an Authentic Personal Brand
- What is your core identity? Identifying your personality, values and style
- Discover your value proposition (the reason why someone would choose to train with you)
- How do you communicate authentically and consistently? In real life and online
Session 6 - Knowing your value, selling yourself and your servicesÂ
- From selling to solving problems: a new way to see sales
- Understanding your value and communicating that with confidence
- Closing the sale without the pressureÂ
Why Learn From Ben Shephard?
With over 25 years on screen, Ben is a master of authentic communication. Over almost three decades, he’s learned how to connect with millions—instantly, and sincerely. Now, he’s taking those skills from the studio to the gym floor, helping you bring out your best self as a fitness professional.
Through 6 weekly video sessions (30–40 mins each), you'll get practical insights, engaging exercises, fun challenges—and yes, the odd celebrity story or two. It’s personal development like you’ve never seen it before.
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Are You Ready to Step Into the Spotlight?
Whether you're just starting out or looking to take your business to the next level, Instructor 2 Icon will give you the tools to communicate clearly, sell confidently, and build a brand that lasts.
Enrol Today and turn your communication into your superpower.
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Frequently Asked Questions
See below some of the most common questions we get asked by student before they sign up